Sip the Excellence: Discover Why Ceylon Tea Stands Above the Rest!"
Premium Quality: Ceylon Tea is renowned for its high quality, offering a unique flavor, color, and character that distinguishes it from other teas.
Hand-Picked Excellence: Meticulously hand-picked tea leaves ensure a superior selection for production, contributing to the tea's exceptional quality.
Artisanal Craftsmanship: Rooted in a century-old orthodox manufacturing process, Ceylon Tea stands out for its artisanal production, resulting in a wide variety of leaf styles and grades catering to diverse consumer preferences.
Ethical and Responsible: The Ceylon Tea industry is well-regulated, featuring a unionized workforce governed by collective labor agreements, ensuring responsible and ethical practices.
Passion for Tradition: Growing and producing Ceylon Tea is not just a business; it's a way of life with a tradition spanning almost 150 years, showcasing a dedicated workforce committed to producing top-quality tea.
Diverse Flavors: With seven agro-climatic regions, each producing teas with distinct flavors, aromas, strengths, and colors, Ceylon Tea offers a diverse range of options for tea enthusiasts.
Clean and Pure: Sri Lanka's commitment to stringent controls on pesticide use, monitored by the Tea Research Institute, has earned Ceylon Tea the reputation of being the "cleanest tea in the world."
Global Recognition: Ceylon Tea holds a prominent position in international markets, reaching approximately 160 countries. Its popularity extends from the Middle East to Russia, the European Union, and the Far East.
Geographical Indications: The protection of the "Ceylon Tea" label through geographical indications ensures authenticity, guaranteeing consumers that the tea is grown and manufactured entirely in Sri Lanka.
Sustainability Leadership: Ceylon Tea is a pioneer in sustainability, having phased out ozone-depleting substances and receiving recognition as the world's only ozone-friendly tea. The industry continues to prioritize sustainable practices.
Innovative Product Range: Ceylon Tea has evolved its export profile to meet changing consumer demands, offering a wide array of products such as black tea, green tea, instant tea, organic tea, flavored tea, and ready-to-drink tea. This innovation enhances its appeal in the global market.
Consumer Confidence and Trust: The Lion Logo trademark, associated with Ceylon Tea, signifies adherence to strict quality standards set by the Sri Lanka Tea Board. This logo, coupled with the tea being grown and manufactured entirely in Sri Lanka, instills confidence and trust among consumers.
Unique Terroir Concept: Ceylon Tea's categorization into High Grown, Mid Grown, and Low Grown teas based on elevation and geography reflects the terroir concept, similar to that in the wine industry. This uniqueness adds an extra layer of sophistication for tea connoisseurs.
Market Responsiveness: The Ceylon Tea industry has demonstrated adaptability to evolving market trends. With over 45% of exports in value-added form, it outperforms competitors like India and Kenya, showcasing its responsiveness to consumer preferences.
Cultural Symbolism: Ceylon Tea represents a cultural heritage spanning 150 years. The Lion Logo, linked with Ceylon Tea, serves as a cultural symbol, emphasizing its deep-rooted history and pride in tea production.
Environmental Stewardship: Sri Lanka's commitment to environmental responsibility is reflected in Ceylon Tea being 100% ozone-friendly. This aligns with the growing consumer demand for eco-friendly products, making Ceylon Tea a sustainable and responsible choice.